Admissions Recruiting Goes Mobile – The 3 R’s of Higher Ed Mobility.

Posted: February 9, 2012 | Author: | Filed under: Uncategorized | Leave a comment »
We often talk with colleges and universities about how valuable mobile can be by describing the 3 ‘R’ benefits of being able to reach your constituents any time, any where on their mobile device.

Mobile access significantly enhances a school’s ability to:

  1. Recruit – prospective students
  2. Retain – existing students
  3. Reconnect – with alumni

The 4th ‘R’ much like the 5th Beatle, is the unspoken Revenue. Revenue is largely driven by proper recruiting, retention and reconnecting.

We’re going to cover the 3 ‘Rs’ by starting with Recruitment. We’ll have a separate post on the greatness of Eddie Murphy and Saturday Night Live of the 1980s later.

You need to be able to reach prospective students where they spend most of their time and students want to go to a school that meets their now mobile lifestyle needs.

You’ve certainly heard this all before. Now it’s time to learn about the how.

We’ve been studying the how of making this actually work by not only talking to our higher ed customers and partners, but also directly to the students themselves.

We’re excited to start sharing what we believe will change the way schools recruit and more importantly how prospective students respond.

Your mobile app, like its predecessor your website, is now the face of your institution. It can paint a picture of exciting, engaging, active communities and opportunities or it can quickly remind a student of how painful the application process can be.

We’ve decided to build mobile features that focus on the pure excitement of being a new college student.

The screen shots below show our new Admissions and Tour features. This is version 1 of Recruitment. We’re already working on Version 2!
The home screen of your school’s app will have an Admissions module (left image middle row). Selecting that module will take the student to the 2nd image on the left.
The student will be able to read more about the school, learn about the application process and timelines, view financial aid info, connect to an Admissions Officer and fill out a Contact Request Form that will send the student’s info directly to Admissions for follow-up.

Students looking to get a better ‘feel’ for the campus can also take a virtual tour (images to the right).

The Campus Tour will allow students to choose different tour routes, either virtually or while they are on campus, and select specific location markers to see photos, videos and audio details of the campus buildings, landmarks and more.

Imagine your next prospective student. They just read your school newspaper, checked the events calendar, took a 10 minute tour of your campus and sent you their contact info and interests all while waiting for a friend to call them back on their iPhone.

That’s what your competition is doing today in mobile recruitment.

Roar Lions Going Mobile!

Posted: February 9, 2012 | Author: | Filed under: Uncategorized | Leave a comment »

We love the Lions of University of North Alabama and believe the students of UNA will soon love their new mobile app (integrated to their SunGard Banner ERP and Angel LMS)!

What student wouldn’t want access to class assignments, course discussions, grades, campus events, alerts and more from the palm of their hand ?

Plus, their logo is going to look awesome as an app icon!

Welcome Blue Demons!

Posted: February 9, 2012 | Author: | Filed under: Uncategorized | Leave a comment »

We’re now big Blue Demon fans! We just started working with DePaul University on their mobile app (integrated to Oracle PeopleSoft and Desire2Learn) and can’t wait for the Blue Demon faithful to go mobile!

‘Students Want Colleges to go Mobile Now’ – The Chronicle of Higher Ed.

Posted: February 9, 2012 | Author: | Filed under: Uncategorized | Leave a comment »

 

Cindy Bixler, CIO of Embry-Riddle, gave a great interview to The Chronicle on   mobile apps in higher ed (link below).

Embry-Riddle is launching their app on the Dub Labs platform and Ms. Bixler will also be speaking about mobility and their app at the Oracle Alliance Conference in March.

http://chronicle.com/blogs/techtherapy/2012/01/04/episode-91-students-want-colleges-to-go-mobile-now-even-if-services-aren’t-perfect/

Great Article on Mobility from University Business Magazine.

Posted: February 9, 2012 | Author: | Filed under: Uncategorized | Leave a comment »

Check out the February issue of University Business (link below) to read a great article/overview on the mobile space in higher ed.

The article covers some of the benefits of our platform and includes interviews with several of our schools.

http://www.universitybusiness.com/article/theres-app

 

 

 

 

Rocket Scientists Turn to Dub to Launch their Campus Mobile App!

Posted: February 9, 2012 | Author: | Filed under: Uncategorized | Leave a comment »

 

Embry-Riddle Aeronautical University (the really smart people who teach the science, practice, and business of the world of aviation and aerospace) are launching a mobile app using our platform!

Embry-Riddle Mobile will allow students (even those in space) to check their course assignments, grades, class discussions, campus events, news and more. Their app will be integrated to the school’s Oracle PeopleSoft ERP and Blackboard LMS.

Maybe they can teach us a thing or two about launching rockets!

Rockhurst University is Going Mobile with Campus Guide from Dub Labs and AT&T.

Posted: October 20, 2011 | Author: | Filed under: New Partners | Leave a comment »

We’re super excited to mobilize all the students, staff and faculty at Rockhurst! Their app will be integrated to the school’s SunGard Banner ERP and BlackBoard WebCT LMS.

The Rockhurst folks are excited as well…

After several months of reviewing the options for providing their students with a mobile application, Rockhurst decided on AT&T Campus Guide.  Nancy White, VP of Student Affairs, said “We want a very engaging mobile app for students that they will use every day to learn, connect with students and faculty, and prepare for their future careers.  AT&T was the clear choice and was only 50% of the investment we were budgeting for this initiative.”

AT&T Campus Guide officially launched today.

Posted: October 1, 2011 | Author: | Filed under: Partner News | Leave a comment »

AT&T Campus Guide is an out-of-the-box solution that requires little effort on your end. In just weeks, Campus Guide will enable you to engage, communicate and promote relevant information directly to your students, faculty and alumni through their smart phones. With the introduction of AT&T Campus Guide, our platform is now connected to Oracle-Peoplesoft, Sungard HE-Banner, Blackboard, Moodlerooms, Datatel and a list of additional campus systems.

We Just Won a Partner of the Year Award!

Posted: February 9, 2011 | Author: | Filed under: Partner News | Leave a comment »

The fine folks from Datatel just named us their Partner of the Year! Datatel used our mobile platform to deploy their MOX mobile app for higher education. Over 600  schools purchased the MOX app in the first year!

Thanks to Datatel for the great award and ongoing partnership!

← Older Entries
Follow

Get every new post delivered to your Inbox.

Join 28 other followers